Project Description


A family planner app where organize the time and make funny and creative activities together.


The quarantine has changed the routines of millions of people, their way of working and how they organize their daily routines, have fun and relax.

This project is the result of the need of mothers and fathers who have had to organize themselves professionally with their children at home, without any of them losing the quality of life, the goals of education and work, as well as the time for fun and complicity together for a harmonious and emotionally healthy coexistence.

In the beginning, the hypothetical idea of IMAGU was born from the frustration of what to do with the children while one was working. The objective was to create an app in which they would have material to have fun with and also material to learn from independently of sharing it with the parents:

Moms and Dads NEED TIME to work, and leave their kids with good tech material that they can enjoy learning by doing.”

That’s why we created a benchmark approach with this idea of a content library for children between 3-6 years old:

From this structure we created the surveys and interviews that were posed from the point of view of the routines of the parents and children during the quarantine.
How time and material for work and entertainment was organized.
What kind of frustrations our users felt: mothers and fathers between 30 and 45 years old and children between 3 and 8 years old.

Over 22% of respondents mentioned the need to organize their time. A time to enjoy with the family.
Another important percentage of the respondents claimed the need to have an easy option to find creative and simple to explain activities to do together.

Problem Statement & Proposal:

“Moms and Dads want ORGANIZE THE TIME and MAKE FUNNY ACTIVITIES with their kids using the technology as a tool.”


I reconsider the problem. From here I develop the solution adapting it to the user’s needs.
I focus on designing a family activity planning app that parents and children can use together.
In constant feedback from user interviews, I have organized the step-by-step detailed scheme of the app’s operation. From the search, the welcome, the parents’ and children’s profiles, the activity options to the activity calendar.


Once the user’s path has been defined. I started to create each frame in sketches, with the detail of the content and the operation.
These sketch frames were made individually with paper in pieces. In that way, the users could make the necessary changes to resolve their doubts and inform me about the practicality of  every sketch frame.


To start with the visual design of the app I was summarizing the concepts most demanded by the users in these 4 words:

  1.  Funny
  2. Modern
  3. Simple
  4. Together

To then raise the Moodboard

After doing a complete research of images and/or designs that could illustrate the app, the decision was to create my own designs with the feedback of 2 users, mothers and designers, so that the result would reflect the words of inspiration according to the taste of the two users: Mothers/fathers and their children.

Illustrations customized

Design System


When each of the sketches were defined, I passed them directly to the sketch by making a prototype to test their functionality. Once prepared, I went directly to design each frame in high resolution and received the first feedback of changes from my users, summarized in 4 main points:

  1. Simplify the text content of the app
  2. Clear frame buttons to select the activities
  3. Make a welcome before the registration to explain to the kids the reasons to use this planner
  4. The navigation bar buttons are bigger to finger kids.


  1. Create the flow of sharing the activities to grow the community.
  2. Renewing the options of activities to secure the engagement with the users.
  3. Create a section with reviews from users to reinforce the community.
  4. Design the settings profile in detail.
  5. Integrate the planner to the other calendar devices
  6. Create a planner mood inside the calendar to make flexible the family planner secondly the feelings (kids/parents)  of the moments.