The quarantine has changed the routines of millions of people, their way of working and how they organize their daily routines, have fun and relax.
This project is the result of the need of mothers and fathers who have had to organize themselves professionally with their children at home, without any of them losing the quality of life, the goals of education and work, as well as the time for fun and complicity together for a harmonious and emotionally healthy coexistence.
In the beginning, the hypothetical idea of IMAGU was born from the frustration of what to do with the children while one was working. The objective was to create an app in which they would have material to have fun with and also material to learn from independently of sharing it with the parents:
“Moms and Dads NEED TIME to work, and leave their kids with good tech material that they can enjoy learning by doing.”
That’s why we created a benchmark approach with this idea of a content library for children between 3-6 years old: